Nourish . optimize . illuminate .

white deep conditioner bottle with black lid and silver embossed stamp of wax standing on two grey slabs of stone with black studio
glass bottle with silver top and white label floating in air dripping with leave in conditioner
glass bottle of hair oil with black dropper top and yellow oil inside
two glass bottles of body oil one is oil and one is oil with gold shimmer the tops are black droppers they are side by side on a grey background with shadows
amber glass bottle with black and white label and black spray top standing on a black stone in a brown studio background
small black box with black wax embossed stamp that says NOI in the spotlight with black background
white conditioner bottle with white embossed wax stamp with fragrance number standing on tan stone slab in a warm tan studio
black shampoo bottle standing on black stone slab infused with aloe vera and sea moss and a black wax embossed stamp with the number of the selected fragrance

Noi is the Italian word for "we." It signifies a collective identity. It is a fundamental term that embodies togetherness, collaboration, and shared experiences.

Vegan

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Plant Based

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Choose Your Own Unique Fragrance

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Paraben Free

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Sulfate Free

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Phthalate Free

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Vegan 〰️ Plant Based 〰️ Choose Your Own Unique Fragrance 〰️ Paraben Free 〰️ Sulfate Free 〰️ Phthalate Free 〰️

Aromas That Captivate

Our hair care journey started with a simple passion for delightful scents that evoke joy and comfort. Every product we create is a heartfelt endeavor to nourish your hair while surrounding you with beautiful, uplifting aromas. We pour our love and care into each bottle, hoping to make your daily hair care routine a special, sensory experience. 

Let us share our love for beautiful scents and healthy hair with you, one wash at a time.

small black box with black wax embossed stamp that says NOI in the spotlight with black background

Find Your Perfect Scent

Try each luxurious scent firsthand to find the perfect match for your custom haircare products. 

Every bottle of oil we create is made in-house and can be adjusted to fit your specific preferences.

Let us create the perfect blend for you!

Designed With Us In Mind

N.O.I is dedicated to redefining haircare with a focus on purity, safety, and individuality.

Our vegan, cruelty-free line is thoughtfully crafted without sulfates, parabens, or phthalates. We use only organic oils, ensuring each product is not only gentle on your hair and body but also kind to the environment.

What makes N.O.I truly unique is the power of choice. We offer a range of captivating fragrances that you can add to almost any product or opt for fragrance-free for a minimalist touch.

Rooted in a passion for clean beauty, N.O.I invites you to embrace a haircare routine that’s as safe and nourishing as it is personal.