Where the beauty of us is shared, created and celebrated

At N.O.I, we believe in the transformative power of nature. Our mission is to create glamorous vegan, and cruelty-free haircare products that prioritize purity, safety, and performance. Free from sulfates, parabens, phthalates, and harmful chemicals, our formulations deliver exceptional care without compromising on quality or the environment.

N.O.I is a reflection of my philosophy that beauty should be luxurious, ethical, and personal. I’ve always been drawn to fragrance because it’s such a big part of feeling beautiful for me, and I wanted to bring that same experience to you. That’s why every N.O.I product is customizable, allowing you to choose a scent that speaks to your individuality. It’s more than haircare—it’s about creating a product that not only nourishes but also helps you feel seen, confident, and completely yourself.

Discover the difference that clean, conscious haircare can make with NOI.

Thank you for being part of the N.O.I journey.

Here’s to many more great hair days and a future full of self-expression and self-care!

Sincerely,

Kristen Saia

Creator of N.O.I